Guochao Guochao
Written by Team Personal Care


Contact person


Dr. Leslie Schlüter

Senior Sales & Product Manager Personal Care

IMPAG Import GmbH

+49 69 85 000 8-0E-mail LinkedIn

In our "Explore the Chinese Market" concept, we take you on a virtual journey to China. We show you current "Trends, Textures and Treatments" around the trend theme "Guochao", which describes the growing popularity of local Chinese brands.

Guochao? Like a wave - the term describes the trend in China to return to traditional Chinese roots. With the younger generation comes a new national pride, and so Chinese cosmetic brands are gaining an ever larger share of the market.  

At the same time, however, a generation with purchasing power is growing up that is very interested in foreign luxury goods. In this area, foreign brands such as those from France or Switzerland are still popular. There are still great opportunities for products "Made in Switzerland". 

In our concept, we show what the Guochao trend means for cosmetic textures, formats and applications. Among other things, we present raw materials to cover the important trend towards sensorially appealing products.  

Contact our team and ask for more information! Let us inspire you!

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